Travel Agency Tribes

Travel Agency Marketing Guide

Why are so many travel agency websites unsuccessful in attracting new businesses? This series of guides will walk you through making your website land you the local and far flung business you crave.

We've done it successfully for hundreds of agencies, and even if you never sign up with us, these tactics, guidelines and shortcuts will bring success to your agency where it matters most in 2018, online.

Pull Them in With Content

You could have a big agency, a small mom and pop store, or be in your home-office in your pajamas. It does not matter.You need to get found.Storefronts rely on elaborate signs and walk-in traffic. Local advertising, flyers and meet and greets also work. But let’s face it, the vast...

Call to Action

All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...

Generating Leads

Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...

Following Up

f you did everything right with the content and calls to action, leads will start coming in. Slowly at first, but then more regularly - a few a week or more, depending on the amount of content you have. Here’s how to follow up (nurture) these leads.Now that you have...

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Contact our experts at Travel Agency Tribes for creative lead generation techniques.

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Talk About Yourself

Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...

Newsletters

It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...

Update it Frequently

Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.Search engines like Google rank your website better when its updated often.This means continually adding new destinations, new blogs, testimonials and updating agent profiles.But what’s a good update frequency?Best - DailyGood -...

Distribution

TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...

SEO for Travel Agencies

Any semi-decent travel agency website these days is already SEO optimized. Those are table stakes.SEO companies trolling for your business will run a free report on your site that shows you should be using an H1 instead of a H2 tag on one or more of your pages.But truth be...

Tools we Recommend

There are great amount of tools you an use in your travel agency these days to make things more efficient and help your marketing.Slackhttps://www.slack.comStop reading this and setup a slack team for your agency right now. Command every agent to install it on their desktop and phone. It’s the gateway...

Hiring Help

As you can see, success with your online marketing is not about just setting it up. it’s about doing the work every week to help retain customers and attract new ones.If you decide to hire someone to help either full or part time, here are some tips.Get someone who is...