Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.
Search engines like Google rank your website better when its updated often.
This means continually adding new destinations, new blogs, testimonials and updating agent profiles.
But what’s a good update frequency?
- Best - Daily
- Good - Weekly
- Poor - Monthly
- You’re begging for trouble - every 6 months
Think about it, how much could a good lead that closed bring in?
Does it make sense to pay someone $300.00 per month to keep your website updated?
The answer, of course is yes.
Most of the time you’re pretty busy handling customers. And if your website works you’ll be busier too.
So put someone in charge of this. Someone that works in the office, or someone outside the office. Either way, update or die.
Next chapter: Distribution | Table of Contents
What Is the Call to Action?
All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...
How To Create the Best Email Subject Lines For Your Travel Agency's Email Marketing
Find a way to divide your email list according to what people love to read. Some people love general articles...
The 4 Main Components of Travel Agency Marketing Plans
For you to be able to develop a great product, you need to ask yourself this question: how can I...