All that content is for three reasons.
- To make you an authority on travel in your niche and location.
- To build trust with people who frankly, don’t know you.
- To make your visitor’s life better (the “give” part).
As we said before, having thin content that just sells and sells and sells is not enough. You have to give something too.
By adding all that destination content, you become trusted in your niche.
Now with each piece of content that you give, at the end of it, you have to ask for something too.
Here are things that work in almost all cases.
On a Destination Information Page about Paris
“Ask us about a trip to Paris”
On a Agent page
“Where are you going on your next trip?”
On an Blog post page about “Madrid”
“Start your trip to Madrid”
On your home page
“Where do you want to go?”
On a product page
“Find our more about this” or “Book this trip/cruise”
On all other pages
“Where do you want to go?”
All these buttons or links should go to a central lead capture page. The next section will talk about that.
Never use popups. Sure they work, but they’re annoying as heck.
Always have your phone number on every page.
Make sure there is a “Contact Us” link on every page, close to the phone number.
Next chapter: Generating Leads | Table of Contents
How To Use Email To Build Trust with People Who Don’t Know You
Every contact you make using your email should aim to achieve two things – build trust and sell your products.
How To Establish Yourself as an Authority in Your Travel Niche Using Content
Becoming an authority in your travel niche is the fastest way to get above the noise and reach your customers.
Update it Frequently
Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.Search engines like Google rank your website better when its updated often.This means continually adding new destinations, new blogs, testimonials and updating agent profiles.But what’s a good update frequency?Best - DailyGood -...