TV is dead, so is radio.
I’m almost kidding about that.
You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.
Your website always acts as the central hub. Everything should get posted there.
Here are some more places where you can post regularly (weekly at least):
- Tumblr
- wordpress.com
- Quora
- Travel Publications
For the above list, post under your own name instead of just the name of your agency. After a while people will search for your name first.
Setup a calendar so you know when you need to post to the above list every week. You can pick any kind of content that’s already on your website to post. Even if you posted it a long time ago.
Wherever you can, provide a link back to your website. In places where you can’t just reformat the content already on your website to fit that channel.
And some places to get permanent one-time “listings”:
- Yelp
- Foursquare
- Yellow Pages (YP.com)
- Yahoo
- Bing
- All Travel Agency directories and associations
- Other online directories
For the permanent listings always use your business name and logo every time in every place.
This makes it so when someone searches for you - you blanket the home page of Google.
Next chapter: SEO for Travel Agencies | Table of Contents
How To Use Email To Build Trust with People Who Don’t Know You
Every contact you make using your email should aim to achieve two things – build trust and sell your products.
Experts Take on Our 8-Step Content Marketing Cycle
“At this point, I’m a broken record in regard to the top tip for optimizing content: QUART. Everything you do...
Simple but Insane Ways to Generate Leads for Travel Agents
You cannot rely on your host agency to bring business to you. You, therefore, need a steady flow of customers...