TV is dead, so is radio.
I’m almost kidding about that.
You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.
Your website always acts as the central hub. Everything should get posted there.
Here are some more places where you can post regularly (weekly at least):
- Travel Publications
For the above list, post under your own name instead of just the name of your agency. After a while people will search for your name first.
Setup a calendar so you know when you need to post to the above list every week. You can pick any kind of content that’s already on your website to post. Even if you posted it a long time ago.
Wherever you can, provide a link back to your website. In places where you can’t just reformat the content already on your website to fit that channel.
And some places to get permanent one-time “listings”:
- Yellow Pages (YP.com)
- All Travel Agency directories and associations
- Other online directories
For the permanent listings always use your business name and logo every time in every place.
This makes it so when someone searches for you - you blanket the home page of Google.
Next chapter: SEO for Travel Agencies | Table of Contents
Simple but Insane Ways to Generate Leads for Travel Agents
You cannot rely on your host agency to bring business to you. You, therefore, need a steady flow of customers...
Talk About Yourself
Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...
Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...