s you can see, success with your online marketing is not about just setting it up. It’s about doing the work every week to help retain customers and attract new ones.
If you decide to hire someone to help either full or part time, here are some tips.
Get someone who is very internet savvy
It’s no sense hiring someone who does not know basic internet fundamentals. A good way to test the qualifications of anyone is to ask them to:
- Create a social media account
- Post something in a blog on wordpress.com
- Determine the best keywords to use for your agency’s SEO efforts
Create a publishing calendar
The person whom you hire should follow this calendar rigorously.
Here’s an example:
- Write 2 Blog posts on Monday
- Add other website content on Tuesday
- Social Media scheduling on Wednesday
- Create and Send Newsletter on Thursday
- Traffic and leads report on Friday
Look for local help or use upwork.com to find someone remotely.
Establish the name, address, description, tagline and other blurbs, logo and other assets of your agency should be used consistently in all public postings..
If this is all too much, we do have a service that does all of this in an affordable way.
Just contact us to get started.
Back to: Table of Contents
Following Up
f you did everything right with the content and calls to action, leads will start coming in. Slowly at first, but then more regularly - a few a week or more, depending on the amount of content you have. Here’s how to follow up (nurture) these leads.Now that you have...
Distribution
TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...
Talk About Yourself
Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...