Travel Content You'll Get that Converts Customers

I carry the book Start with Why in my laptop bag everywhere.Honestly I think this book has been to 4 continents already.The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DOI was asked this very question by a partner the other...

ey there, You might have not heard from us in a while, so I thought today I'd pull aside the kimono. So who are we? Why are we here? And what do we do? The WhoA pretty diverse bunch of people, Ryan McElroy and Ericson Smith met to startup the company in 2010,...

Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...

f you did everything right with the content and calls to action, leads will start coming in. Slowly at first, but then more regularly - a few a week or more, depending on the amount of content you have. Here’s how to follow up (nurture) these leads.Now that you have...

Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...

Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.Search engines like Google rank your website better when its updated often.This means continually adding new destinations, new blogs, testimonials and updating agent profiles.But what’s a good update frequency?Best - DailyGood -...

TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...

Any semi-decent travel agency website these days is already SEO optimized. Those are table stakes.SEO companies trolling for your business will run a free report on your site that shows you should be using an H1 instead of a H2 tag on one or more of your pages.But truth be...

There are great amount of tools you can use in your travel agency these days to make things more efficient and help your marketing. Slackhttps://www.slack.comStop reading this and setup a slack team for your agency right now. Command every agent to install it on their desktop and phone. It’s the...

As you can see, success with your online marketing is not about just setting it up. It’s about doing the work every week to help retain customers and attract new ones.If you decide to hire someone to help either full or part time, here are some tips.Get someone who is...