Travel Content You'll Get that Converts Customers

I carry the book Start with Why in my laptop bag everywhere.Honestly I think this book has been to 4 continents already.The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DOI was asked this very question by a partner the other...

ey there, You might have not heard from us in a while, so I thought today I'd pull aside the kimono. So who are we? Why are we here? And what do we do? The WhoA pretty diverse bunch of people, Ryan McElroy and Ericson Smith met to startup the company in 2010,...

Any semi-decent travel agency website these days is already SEO optimized. Those are table stakes.SEO companies trolling for your business will run a free report on your site that shows you should be using an H1 instead of a H2 tag on one or more of your pages.But truth be...

We’ve helped hundreds of agents generate tens of thousands of online customers over the past 4 years. So we know a thing or two about how to get them coming in. Everyday more of your customers are online. Even if they’re just down the road. If your first line of...

It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...

Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...

Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...

All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...

Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.Search engines like Google rank your website better when its updated often.This means continually adding new destinations, new blogs, testimonials and updating agent profiles.But what’s a good update frequency?Best - DailyGood -...

You could have a big agency, a small mom and pop store, or be in your home-office in your pajamas. It does not matter.You need to get found.Storefronts rely on elaborate signs and walk-in traffic. Local advertising, flyers and meet and greets also work. But let’s face it, the vast...