I carry the book Start with Why in my laptop bag everywhere.
Honestly I think this book has been to 4 continents already.
The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DO
I was asked this very question by a partner the other day.
This was my response.
“ WE HELP CREATE AMAZING TRAVEL EXPERIENCES. WE DO THIS BY CREATING SOFTWARE THAT AUTOMATES THE PREDICTABLE SO HUMAN BEINGS CAN OPTIMIZE FOR THE EXTRAORDINARY.
AFTER ALL WHEN’S THE LAST TIME THE INTERNET CREATED A TIMELESS TRAVEL MEMORY?
Isn’t it time you got back to what you love to do.
The “ Why “ in “ Why you started your travel business
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What Is the Call to Action?
All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...
Whip your Travel Agency newsletter into shape
Keeping your email list active and full of value is one of the best things you can do to ensure...
Following Up
f you did everything right with the content and calls to action, leads will start coming in. Slowly at first, but then more regularly - a few a week or more, depending on the amount of content you have. Here’s how to follow up (nurture) these leads.Now that you have...