I carry the book Start with Why in my laptop bag everywhere.
Honestly I think this book has been to 4 continents already.
The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DO
I was asked this very question by a partner the other day.
This was my response.
“ WE HELP CREATE AMAZING TRAVEL EXPERIENCES. WE DO THIS BY CREATING SOFTWARE THAT AUTOMATES THE PREDICTABLE SO HUMAN BEINGS CAN OPTIMIZE FOR THE EXTRAORDINARY.
AFTER ALL WHEN’S THE LAST TIME THE INTERNET CREATED A TIMELESS TRAVEL MEMORY?
Isn’t it time you got back to what you love to do.
The “ Why “ in “ Why you started your travel business
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Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...
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All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...