I carry the book Start with Why in my laptop bag everywhere.
Honestly I think this book has been to 4 continents already.
The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DO
I was asked this very question by a partner the other day.
This was my response.
“ WE HELP CREATE AMAZING TRAVEL EXPERIENCES. WE DO THIS BY CREATING SOFTWARE THAT AUTOMATES THE PREDICTABLE SO HUMAN BEINGS CAN OPTIMIZE FOR THE EXTRAORDINARY.
AFTER ALL WHEN’S THE LAST TIME THE INTERNET CREATED A TIMELESS TRAVEL MEMORY?
Isn’t it time you got back to what you love to do.
The “ Why “ in “ Why you started your travel business
We can help
Travel Agents ONLY
Generating Leads
Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...
Distribution
TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...
Following Up
f you did everything right with the content and calls to action, leads will start coming in. Slowly at first, but then more regularly - a few a week or more, depending on the amount of content you have. Here’s how to follow up (nurture) these leads.Now that you have...