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How To Use Email To Build Trust with People Who Don’t Know You
Every contact you make using your email should aim to achieve two things – build trust and sell your products.
Newsletters
It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...
Distribution
TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...