Travel Agency Tribes

Travel Agency Tribes Email Marketing

I

was thinking what to talk to you about this morning when I came across some interesting stats on the travel agency industry.

Revenues for Travel Agencies should grow to $17 Billiion in 2020 up from $15 Billion in 2015.

78% of Revenues are coming from commissions, while 22% come from service fees -- a slow but unstoppable movement from commissions to fees.

Agencies are reporting stronger profits -- even though there are less of them. This means consolidation and a stabilization in the current business model after the downsize from airline tickets more than a decade ago.

A smidged of bad news: only 16% of people would use a travel agency (and that number is falling). But this is offest by air travel doubling by 2030.

A more technologically adept audience is travelling. And Generation Z is expected to spend more than Millenials.

But as the whole travel tech industry shakes out -- the part of the population that wants travel planning "just done" for them is getting stronger.

And that's where you win.

But you have to be ready -- especially online, to meet this new consumer.

The one that does everything on their phone.

That expect to text you all hours of the day (and needs a prompt reply).

Want to talk about modernizing online? Click the button below for a free consultation.

Your friend in travel marketing
Ericson Smith
Co-founder, marketing & technology.
Travel Agency Tribes

PS. Have a question about your travel agency website, newsletter or social media? Just hit reply, it comes directly to me!


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