was thinking what to talk to you about this morning when I came across some interesting stats on the travel agency industry.
Revenues for Travel Agencies should grow to $17 Billiion in 2020 up from $15 Billion in 2015.
78% of Revenues are coming from commissions, while 22% come from service fees -- a slow but unstoppable movement from commissions to fees.
Agencies are reporting stronger profits -- even though there are less of them. This means consolidation and a stabilization in the current business model after the downsize from airline tickets more than a decade ago.
A smidged of bad news: only 16% of people would use a travel agency (and that number is falling). But this is offest by air travel doubling by 2030.
A more technologically adept audience is travelling. And Generation Z is expected to spend more than Millenials.
But as the whole travel tech industry shakes out -- the part of the population that wants travel planning "just done" for them is getting stronger.
And that's where you win.
But you have to be ready -- especially online, to meet this new consumer.
The one that does everything on their phone.
That expect to text you all hours of the day (and needs a prompt reply).
Want to talk about modernizing online? Click the button below for a free consultation.
Your friend in travel marketing
Co-founder, marketing & technology.
Travel Agency Tribes
PS. Have a question about your travel agency website, newsletter or social media? Just hit reply, it comes directly to me!
Sell Travel? You must ask yourself these…
Everyone wants to grow their business. If not, please stop reading this email.Every single day for the last 6 years I've spoken to Travel Agency Owners, Marketing directors, V.P's of Sales, Travel agents, Consortia heads, etc. about one thing.How to grow.Here's the problem.Most companies aren't ready to grow.I always start...
Whip your Travel Agency newsletter into shape
Keeping your email list active and full of value is one of the best things you can do to ensure...
Tools we Recommend
There are great amount of tools you an use in your travel agency these days to make things more efficient and help your marketing.Slackhttps://www.slack.comStop reading this and setup a slack team for your agency right now. Command every agent to install it on their desktop and phone. It’s the gateway...