- May not know what to email
- Or don't have the content
- Or just be plain busy
Generating Leads
Now that you have all that content, you need to actually use it to help capture that person online. There are two ways:Have your phone number on every page.Have a call to action (link or button) that asks the reader where they are going and how you can help them.Notice...
Newsletters
It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...
People Don’t Buy What You Do, They Buy Why You Do It — Simon Sinek
I carry the book Start with Why in my laptop bag everywhere.Honestly I think this book has been to 4 continents already.The book which I’ve probably read 30 times reminds me of one thing. WHY WE DO WHAT WE DOI was asked this very question by a partner the other...