ith over one billion users, YouTube has about a third of the three billion people who are on the internet. People watch millions of hours of video on YouTube.
Increasingly, more people are watching the edited version of television programs and ads on YouTube than on cable networks. Take yourself for example; do you have time to sit in front of a telly watching badly scripted ads?
Creating a YouTube channel for your travel agency is a great way to reach your current and prospective customers without investing a small fortune. Ready to start your travel agency’s channel? Below is a step by step guide.
Before you begin to create a YouTube Channel, you will need the videos that you had previously created about your travel agency and your Travel Agency’s logo. Below is the procedure:
- Open YouTube.com
- Click on the Sign In Button
- In the next page, click create account
- Fill in the details of your Google Account
- Now that you have a Google account, you will be able to log into YouTube.
- Click on your profile icon and then the ‘Settings’ tab on your top right corner
- Under your settings, click on “Create Channel”
- Insert the name of your Travel Agency and then click create
- Congratulations. You have just created a YouTube Channel for your travel agency.
- You will need to fill in some information, upload your logo and videos to get your channel going.
- Upload your travel agency logo by clicking on the logo
- Click on customize channel to create settings suitable for your channel.
- The next important bit is the video content that you will upload on to your YouTube Channel.
Optimizing Your Video Content For Your Travel Agency
The corporates’ adoption of the YouTube has been swift. Whether your travel agency is a small garage outfit or a thriving business, you would be interested in reaching 1 billion users, or even a small percentage of this. Before uploading your video to the YouTube Channel, learn the following tips by heart.
Your YouTube Channel is Your R&D Lab
The mistake most YouTubers make is to be overly concerned with acquiring a huge following. While this may be good, it will not make your Travel Agency a better organization. Treat this channel as the place where you collect insights into what your customers want. Unlike the traditional website, you can tweak and optimize your videos as more of your followers give you feedback without incurring a huge investment in time and money.
Don’t Set Out to Get Millions of Followers
Ensure you understand your target audience and what they are looking for in travel. Most YouTube Channels are not goal oriented. You can differentiate your channel by providing value for your target market rather than create a one-size-fits-all video.
Gaffes are a No-No on YouTube
By the time you try to correct a mistake done by your summer intern, the video will have been seen and shared by hundreds of people. While it is advisable to outsource tasks such as video uploading, creating titles and descriptions, commenting and rating, ensure that the person you are outsourcing to knows what they are doing.
Do not make the mistake of assuming that just because you are great at web development, you will also be good at creating web videos.
Research Your Competition and Improve on their Content
Your YouTube Channel is one of the best places to communicate your brand values. Get someone dedicated to taking care of your followers and subscribers. Study the conversations around your competitors’ brand and improve on it.
YouTube is Unlike Television
Television commercials are meant for a one-way audience. With YouTube channels, you will interact with your audience through comments, shares, feedback etc. While old TV commercials can still work on YouTube, they should never be the only content.
Feature Your Best Work
The feature video on your channel should be a witty and cleverly scripted piece. Due to the high volume of videos available to watch on YouTube, you will have a few fleeting seconds to impress your potential customer.
Communicate Value To All Your Subscribers
Try to shoot videos around popular travel agency trends and themes. Ensure that what you put out is as up-to-date as possible. Your travel agency does not exist in a vacuum. Become the trendsetter who offers insightful tips to all his subscribers.
YouTube is just 17 years old. In that time, technology has evolved so fast that it is hard to keep up. This is however not an excuse for you to create video content that will be obsolete in 3 months. Create content that will be useful to your audience for a long time.
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