Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.
Search engines like Google rank your website better when its updated often.
This means continually adding new destinations, new blogs, testimonials and updating agent profiles.
But what’s a good update frequency?
- Best - Daily
- Good - Weekly
- Poor - Monthly
- You’re begging for trouble - every 6 months
Think about it, how much could a good lead that closed bring in?
Does it make sense to pay someone $300.00 per month to keep your website updated?
The answer, of course is yes.
Most of the time you’re pretty busy handling customers. And if your website works you’ll be busier too.
So put someone in charge of this. Someone that works in the office, or someone outside the office. Either way, update or die.
Next chapter: Distribution | Table of Contents
Newsletters
It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...
Top 3 Email Marketing Services for Travel Agents
If you are not using any of the emailing services below for your marketing campaigns, we recommend you start off...
What Is the Call to Action?
All that content is for three reasons.To make you an authority on travel in your niche and location.To build trust with people who frankly, don’t know you.To make your visitor’s life better (the “give” part).As we said before, having thin content that just sells and sells and sells is not...