Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.
Search engines like Google rank your website better when its updated often.
This means continually adding new destinations, new blogs, testimonials and updating agent profiles.
But what’s a good update frequency?
- Best - Daily
- Good - Weekly
- Poor - Monthly
- You’re begging for trouble - every 6 months
Think about it, how much could a good lead that closed bring in?
Does it make sense to pay someone $300.00 per month to keep your website updated?
The answer, of course is yes.
Most of the time you’re pretty busy handling customers. And if your website works you’ll be busier too.
So put someone in charge of this. Someone that works in the office, or someone outside the office. Either way, update or die.
Next chapter: Distribution | Table of Contents
Travel Marketing Insights: Ways to Send Quality Traffic Back to Your Website
A constantly growing website traffic eventually becomes your travel agency’s bread and butter.
How To Establish Yourself as an Authority in Your Travel Niche Using Content
Becoming an authority in your travel niche is the fastest way to get above the noise and reach your customers.
Why Every Travel Agency Should Be Doing Email Marketing
The ultimate game-changer for travel agencies has been and still is email marketing.