ost people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.
Search engines like Google rank your website better when its updated often.
This means continually adding new destinations, new blogs, testimonials and updating agent profiles.
But what’s a good update frequency?
- Best - Daily
- Good - Weekly
- Poor - Monthly
- You’re begging for trouble - every 6 months
Think about it, how much could a good lead that closed bring in?
Does it make sense to pay someone $300.00 per month to keep your website updated?
The answer, of course is yes.
Most of the time you’re pretty busy handling customers. And if your website works you’ll be busier too.
So put someone in charge of this. Someone that works in the office, or someone outside the office. Either way, update or die.
It costs 5 times less to keep a customer than to get a new one.And the best way to keep your customer is to keep talking to them in a helpful way - frequently.Some customers will hate it. But those you just unsubscribe. The others will keep you in their...
Experts’ Take on Our 8-Step Content Marketing Cycle
“At this point, I’m a broken record in regard to the top tip for optimizing content: QUART. Everything you do...
Talk About Yourself
Earlier we talked about agent pages.About youEach agent page should have a photo, a bio, clear name, title and contact info.Keep your Bio to 2 paragraphs. The first paragraph should be about your specialty. The second paragraph should talk about your personal life.Places you’ve been toOne of the things it...