Pull Them in With Content
You could have a big agency, a small mom and pop store, or be in your home-office in your pajamas. It does not matter.You need to get found.Storefronts rely on elaborate signs and walk-in traffic. Local advertising, flyers and meet and greets also work. But let’s face it, the vast...
Distribution
TV is dead, so is radio.I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV - that’s smart. But it’s not enough. You need more channels.Your website always acts as the central hub. Everything should get posted there. Here are some more...
Is AirBnB affecting your hotel bookings?
Hotel bookings are eventually going the way of airline seatsIn fact, some surveys show that in response, hotels in a bunch of destinations have lowered their prices to match or even beat, AirBnB. It's hard to compete with a well appointed home. So some travel consultants have now started to...