his is Tom MacLean - VP of Sales and Marketing for Travel Agency Tribes.
The last segment was about how to bring customers in through your website, pulling them in with content, driving traffic and call-to-action.
So the other piece of it that I’m going to talk about right now is generating leads.
How do you generate leads?
It's great to be able to drive traffic back to your website, but if you're driving a ton of traffic and you're not actually getting lead generated - then that's an issue.
So one of the key things is, you want to have a lot of different call-to-action throat to be able to get the information out from the customer.
On your website you should have:
- Sign up for a newsletter to get the customer details to bring them into your marketing environment or ecosystem.
- Products that you have featured on your on your sites, whether it's river cruises, escorting guys to vacations, adventure travel and destination weddings.
What you want to be doing and not just having the content up there with the maps, itineraries and pricing and all those kind of things, but you want to be able to have a means of getting that customer's information.
So ask questions like:
- Get pricing schedule
- Like this trip.
It's basically structuring at customer to be all the act and provide information. So you have a lead generation form page right beside whether a product and then asked those questions.
Key Things to Remember
One of the key things is to ask a couple of different questions. You want to find out where they want to go, when they want to go, the time frame of the particular trip they’re looking to go on, and also ask for details about the trip (what type of experience, bedding, the number of people etc).
Ask for things that is going to help you out, and provide more information for you so you can properly service that client. So basically you also asked:
- Where you're going
- When you're going to order your trip
- And finally, you want name, email address and phone number.
Also, remember to never ask for name, phone number and email address at the beginning of any of those call-to-action because people can be hesitant to do that.
It will make a huge difference in the number of leads that you're going to be getting from your site.
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