Update it Frequently
Most people look at their website as an afterthought. No wonder we see so many brochureware and forgotten websites.
Search engines like Google rank your website better when its updated often.
This means continually adding new destinations, new blogs, testimonials and updating agent profiles.
But what’s a good update frequency?
Best - Daily
Good - Weekly
Poor - Monthly
You’re begging for trouble - every 6 months
Think about it, how much could a good lead that closed bring in? Does it make sense to pay someone $300.00 per month to keep your website updated?
The answer, or course is yes.
Most of the time you’re pretty busy handling customers. And if your website works you’ll be busier too.
So put someone in charge of this. Someone that works in the office, or someone outside the office. Either way, update or die.