As in, distributing the content you already creating into multiple online and offline channels.
TV is dead. So is radio.
I’m almost kidding about that. You probably still advertise with flyers, local radio, Yellow Pages and local TV. That’s smart.
But it’s not enough. You need more channels.
Your website always acts as the central hub. Everything should get posted there. Here are some more places where you can post regularly (weekly at least).
- Travel Publications
For the above list, post under your own name instead of just the name of your agency. After a while people will search for your name first.
Setup a calendar so you know when you need to post to the above list every week. You can pick any kind of content that’s already on your website to post. Even if you posted it a long time ago.
Wherever you can, provide a link back to your website. In places where you can’t just reformat the content already on your website to fit that channel.
And some places to get permanent one-time “listings”:
- Yellow Pages (YP.com)
- All Travel Agency directories and associations
- Other online directories
For the permanent listings always use your business name and logo every time in every place.
This makes it so when someone searches for you - you blanket the home page of Google.